Plastic surgeon Mr Stephen Morley was a first-timer, in that he’d never had a website before but was keen to make his mark by showcasing the range of treatments he offered. Although he offers the whole range of surgical procedures he specialises in rhinoplasty so was keen to to highlight that on the site. Area was also an important factor to Mr Morley. He works in Glasgow and was keen to start ranking highly in local searches. His site was written and optimised to that purpose.