How to turn your website into an enquiry engine



Are your only web enquiries spammers trying to post links about fake Louis Vuitton hand bags? I hate LV anyway, so gaudy, which makes it even more galling.

The problem you’re having is that the only people visiting your site are spambots trying to pump your site full of their crappy links. Aaaarrgghhh.

In the online marketing world there are two main ways you can attract good quality traffic:

  • Pay Google for it using AdWords
  • Don’t pay Google and get your site ranking in the natural search on the pages where your customers are lurking

We’ll be covering how to use AdWords in the next few weeks but if you want to get your hands on ourTop Tips on AdWords For Medical Companies early then email our Adwords chap and we’ll send it over to you.

But the way to avoid paying cold hard cash for traffic is to make your site sing to the Google tune, and this means content.

Google loves fresh content and to put this in black and white terms what you need to be doing isWRITING ON YOUR SITE.

If you write a weekly post of 300+ words and mention in that post what it is you do then you will rank on Google. It’s that simple. We have got sites into the top page of Google for our clients’ main keywords in cities all over the UK and there is no crafty little secret. We simply write great copy and do it regularly. Dedicate one hour a week and you can do the same.

Or, if you don’t have time, we’ll do it. Give me a ring any time (apart from tonight as I’m on a Hen Do and it might be a bit noisy) and I’ll tell you how you can get ranked. Even if you don’t want us to do it for you, ring me and I’ll can give you a few ideas on how to go about it.

Ruth Zawoda, BHM Media

07783 415949

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