The brief: To create an instructional video on how to measure yourself for a new revolutionary bra designed for larger breasted women. The bra was created in a unique collaboration with a leading UK custom bra maker and a highly experienced cosmetic surgeon. Sue Macdonald met Atul Khanna in 2011 and they rest, as they say, is history. You can read the full account on their website.
In addition to arranging the shoot we also booked a model to visit the clients premises on the day. Sue was a total pro as you can see in the videos. Some months later she was seen pitching along with Mr Khanna on the TV show Dragons den.
The finished product: If you want to learn all about The Opti Measure bra then watch the video!