So we all got back to work on 2nd Jan this year and we’ve been talking about our predictions for the forthcoming 12 months. It’ll be interesting to see if we got it right!
THE COSMETIC SURGERY MARKET WILL SURGE IN 2014
Since 2008 and through the teeth of the worst recession in 100 years the cosmetic surgery market has increased steadily from 34,000 procedures a year in 2008 to 43,000 per year in 2012. Apart from payday loans and rag and bone men, almost every business sector has shrunk during the recession.
So with the country racing out of the economic gloom and the return of consumer confidence we can expect not just the usual annual gradual increase of the past 6 years but a boom in business.
See the historical stats from BAAPS (via the Guardian) here.
VIDEO IS GOING TO BE BIGGER THAN EVER
Search engines are now delivering more video results than ever before and in the very near future Google will be allowing us to put video thumbnails into our adwords adverts. New TV’s are now furnished with internet browsers as standard which means the internet is becoming one big video service with millions of channels.
Video is now as important as a website in putting yourself in front of consumers.
50% OF YOUR CLIENTS WILL COME FROM MOBILE SEARCH
3 years ago your website would have received less than 10% of traffic from mobile sites. Today it’s approaching 50%. Check your site now on your mobile. This is what half your potential customers are now seeing when they seek you out. Furthermore Google now reward mobile sites with higher rankings.
You need to either create a mobile site or even better a responsive site that matches itself to whatever device your potential client is using, whether it is tablet, smartphone, PC or TV.
THE BIG HOSPITAL GROUPS WILL BECOME MORE POWERFUL
As the market grows so the big groups will become more aggressive in securing market share. They have investors to pay back! As individual practitioners it becomes harder to compete and we expect to see the rise in the formation of consortiums and partnerships where pooled resources are going to be the only way to compete for clients.
If you want to make an impact then team up, share marketing costs and start promoting your business effectively, not waiting for it to come to you.