For us working with Cynosure was really exciting. A high profile laser company in the UK supplying most of the industry leaders with medical laser equipment.
Brief: To provide mini profiles and case studies for their clients to showcase their work. After buying a machine we go in and work with the client to introduce themselves, their clinic and to document a case study.
We collaborate closely with the client on the script so they’re totally comfortable in what they have to say on camera. Some clients can memorise whole scripts, others ad lib their way through, or some prefer us to ask questions which we run through in advance (we then edit out our director’s words in the edit process which makes it sounds like it’s scripted!) so regardless of which method we use we always end up with a great shoot.
The case studies are always done on a real live client! Depending on the treatment we usually follow up in a few weeks’ time and document the effectiveness of the procedure.
The finished product: Mr Rob Warr, Cosmetic Surgeon – The Look Amazing Clinic, Cheltenham
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