In March we travelled to Cardiff to film a Cynosure client, Dr Maria Gonzalez of the Specialist Skin Clinic. Dr Gonzalez is a leading dermatologist who speaks for many of the top laser and skincare product companies. She has worked for many years in the NHS and teaching at the University of Wales, until recently when she opened her state-of-the-art clinic in Cardiff.
Dr Gonzalez also works for Dr Rita Rakus at her aesthetic clinic in London’s Knightsbridge, providing dermatology services for Dr Rakus’ exclusive clientele.
The brief: We provide a couple of different video packages for Cynosure’s clients – all of which are shot in a half-day shoot. One option is to do a case study which commonly covers an interview with the practitioner, interview with the patient and a video of the treatment. We then do a follow up video if necessary.
Another alternative is to do a video package which usually includes a treatment overview video, mini intro to the clinic/practitioner and a video that focuses on the treatments/procedures offered by the Cynosure device that the client has.
Dr Gonzalez has just launched her beautiful and well-appointed clinic in Cardiff and is offering some unique treatments, so she decided to upgrade to a full-day shoot to cover more treatments.
The finished product: Here’s a video we did for miraDry that Dr Maria Gonzalez offers at both her London and Cardiff clinics – an innovative treatment for excessive sweating.
Client update: We had a fantastic day with Dr Maria Gonzalez when we shot her videos for the Specialist Skin Clinic. Well we there we were discussing other online marketing methods. Dr Gonzalez was keen to further promote some of her more specialist treatments – miraDry and Mole Mapping – so commissioned us to produce three microsites.
All the content was written in-house for Dr Gonzalez by our content writers and then optimised. As with all clients, we then handed over the keys to her websites with a guide to using the Content Management System. WordPress has a fantastically easy CMS and we encourage all our clients to start posting as soon as possible.
Here’s the home page of the miraDry microsite and here’s an example of how the Mole Mapping website appears on a mobile/tablet – another great thing about any site we build is that they are fully responsive.