We had worked with Mr Tariq Ahmad previously on a set of seven treatment videos for his key procedures. Since then we have done a lot of work for him on both his main website and microsites which we’ll detail in other posts. However, recently we met Mr Ahmad to discuss other ways for him to continue to build his online presence.
Video is definitely the way forward in creating a strong online presence. We think they also work perfectly for the health, medical and beauty industry which we specialise in. Prospective patients can often be understandably nervous about undergoing elective surgery so if they can ‘meet’ you in advance, you have a much higher chance of converting them.
Also, people commonly do much more research on the internet when they are considering a procedure, such as a breast augmentation or tummy tuck, and Google followed by YouTube are their first stops. Building and adding to your YouTube channel and then utilising those videos on your website(s) should be one of the cornerstones of your online marketing plan.
The brief: To produce a series of FAQ videos on Mr Tariq Ahmad’s key videos. As always we are on hand to make the day run as smoothly as possible. Our Editorial Director produced a list of key FAQs on his treatments and sent them to Tariq in advance of the shoot.
These are just very short, ‘cross desk’ videos with no cutaways so we’re able to offer them at a really good price. We knew Tariq was a pro in front of the camera from our earlier video shoot and the day went so smoothly we were actually able to get some more videos shot on the day. As our film editor Steve edited them into a series of thirty videos, our designer Aaron produced opening and closing graphics for all the videos which gave them a lovely polish.
The finished product: Here are a selection of Mr Tariq Ahmad’s YouTube videos: