Bad grammar turns off 59% of your clients

healthcare content writing

Did you know that bad grammer and spelling may be ruining you’re website?

Research conducted by Global Lingo, who polled 1,029 UK adults about their browsing and buying habits online, has unearthed a quite scary statistic.

Asked whether or not they tended to notice the quality of spelling or grammar on a company’s website and, amazingly, 74 per cent said *yes*.

Furthermore, when questioned about spelling errors and bad grammar and if this would stop them buying from the website, 59 per cent of respondents said it would.  The majority stated that they ‘wouldn’t trust’ the company to provide a good quality service. Others suggested that this was evidence of lack of care and they would view the company as unprofessional.

“The fact that such a high percentage wouldn’t trust a company with poor spelling or grammar just goes to show how crucial it is that businesses make the most of every opportunity, especially in these tough economic times,” says Richard Michie, marketing and technology director at Global Lingo.


If you’re worried about the state of your website then why not ask us to give your website a free grammar and spelling check.  Drop us a line and one of our editorial team will give your site a once over and let you know any obvious mistakes that you or your web team may have overlooked.

Email KG@BHMmedia.com with your website details and phone number and we’ll get back to you.