Google Adwords – Should You Pay For Clients?
When we talk about search, we’re of course talking about Google. They control roughly 90% of the UK search market. It’s a truly terrifying concept if you ever really think about the control they have. But I’m not here to write about dystopian nightmares, we are where we are and if you want to get new business, any kind of business, in 2017, then you need to be aware of the power of search engines.
Some practices simply don’t advertise or promote themselves and have a referral network that enables them to grow organically and if you can do this then you’re onto a winner and no need to read on. But if you’re starting out with a private practice and you want growth then you need to be thinking about your sources of clients and whilst word of mouth is great and referrals and insurance companies are a proven strategy, you also want to be able to control a flow of new business that isn’t dependent on anyone else. One thing I’ve discovered over years of being in business is that if you are dependent on other people for your customer traffic there is always the possibility that they may one day stop. And that would be bad.
So we’ve established that Google can be an effective way of acquiring new clients but how best to leverage it.