Having a website and not doing anything with it is a little like having brochures designed and printed and then leaving them in your top drawer.
Google and other search engines are actually looking for websites that are engaging with the population, not just remaining static.
Obviously, cost is a main factor in building up and maintaining a practice so if you can take on a chunk of the marketing activity yourself then you save money. Also, what we find time and time again, is that the more people engage with their site the more they get enthused about updating it again – it’s like virtuous cycle. But, starting is always the hard part!
So, to get you into the groove, here are 3 simple things you can do to help your marketing in 2018: