There are dozens of competing social media platforms and a thousand other ways to reach out to your potential clients, but there is still one proven method to get more traffic to your site: blogging.
According to HubSpot, companies that regularly update their sites with a blog or news feed receive an average of 55% more site visitors than those that don’t.
Blogging (or news updates, as I like to call them) is one of the most useful tools in your marketing armoury when you need to build awareness. And the best part is that it’s free.
An engaging blog can also improve your search engine optimization (SEO), which will, in turn, increase your online visibility and increase traffic to the site. Al,so a high rank on Google is an indicator that you are an expert in your field.
Blogs and thought pieces increase the size of your site so that in years to come your website becomes a rich source of information to prospective patients. And they can be recycled, posted to social networks or used in your own newsletters.
If you’re still sceptical, then one final point is that you own your blog. There is no platform that can change your position, no sudden charging, no mergers or closures that can take away the work you put in. Blogging is an investment.