I’ve been in the sales and marketing business all my working life and one thing I’ve learned is that setting goals and then adopting a strategy to meet those goals is the only way to grow a business. The fact that we’re in the healthcare sector doesn’t mean that proven commercial tactics shouldn’t be followed.
So let’s work together to add 10 clients a month to your practice.
This may seem arbitrary, but for many of the practices we work with, 10 new clients can transform their business. If you’re dealing in lower margin treatments, however, calculating how much it costs to acquire ten clients will enable you to scale up. It’s a good place to start!
WHAT WE WILL DO
We’ve worked with dozens of clinics and helped them massively expand their practices. We only work in healthcare so there’s no learning curve whilst we work out what you need.
We already know.
We’re going to work with you to build your practice in a methodical, structured way.
THE SET UP
So, initially, we’ll look at your set up.
We’ll ensure your website works properly (especially on a mobile which will account for more than half of your visitors) and can record enquiries.
Then we’ll make sure your response systems are all streamlined, including handling & logging calls and then collating your enquiry data so that you can evaluate your leads, measure performance and establish an email marketing strategy.
Starting to manage your data will transform how your practice works. We’ll also make sure you’re GDPR compliant.
Finally, we will link your site to all the major social networks and web directories. These channels control huge amounts of traffic and having a foothold is essential for visibility.
Our campaign runs on two levels.
1. On-site: we will post regular articles to establish you as an expert in your field. This will help with your search engine ranks and we’ll also share posts on social networks. This content will also create the backbone of your newsletter strategy, keeping you forefront in the mind of your prospective clients.
2. Off-site: we’ll run an AdWords campaign in your local area targeting your specialist procedures.
We’ll help you record and process your leads, turning them into a valuable asset that will continue to deliver revenue into the future.
We provide an end of month report which details traffic, natural search engine ranks and results from the advertising campaign.
After a few months, we’ll be able to work out a cost per client acquisition and you can then decide at this point if you want to scale it up. Maybe you’ll want more than ten!
Let’s schedule a chat to go through your objectives and get you an extra 10 clients a month. Book a call at a time to suit you (after or before office hours is fine) on the form below.