5. CLEAN UP YOUR DATABASE & SEND YOUR FIRST NEWSLETTER
Three parts to this one.
Part one is to compile or clean up your database. We’re assuming you have your GDPR controls in place and therefore you have permission to email your existing clients or potential clients who have enquired over the past 12 months. You have a legitimate interest with this data to inform them of the current status of your clinic. If you have a CRM system, then this should be relatively straightforward and most will enable you to export your client list as a CSV or spreadsheet file.
If you have your client data in a less organised state, then you can compile it on a spreadsheet. Make sure you password protect it and store it on a password-protected computer. GDPR may not be the at the top of everyone’s list right now, but it’s good to start off on the right foot with protecting your client data.
Part Two is to create your newsletter. We recommend using email marketing software such as MailChimp or Campaign Monitor. The platforms are easy to learn and have tutorials on how to import your data and set up a campaign.
Part Three is what to put in the newsletter. You can include a link to your blog post about what’s happening to your practice. Also include excerpts and links to an external official site, a newspaper article or YouTube video that your clients may find interesting. Finally, you can provide details on video or phone consultations and a link to your contact page to encourage people to get in touch.