I was with a client last week and they asked me “how does Google work anyway?”
Google has been part of our lives for so long that many of us just take it for granted without ever really thinking what’s going on behind the scenes. Need a cinema, got it, need to find your nearest motorbike dealer, no probs. And as I sit here writing about it, it dawns on me how much I hate them. Sure, I admire them for doing what they’ve done, but how have two geeks from California so completely dominated the way we attract our clients? Huge sections of my working life seem to be about nothing else but talking about how to appeal to Google. How to rank, how others rank, what you’ve got to improve or how you can pay through the nose to make it work for you. The world has shifted and not only do you have to get qualified, do a good job, set up your business but you also need to understand how to get your business seen on the only search engine that really matters. Everyone has to become an expert on internet marketing. And the killer is everyone else is trying to do exactly the same. So if you want to know how Google works read on:
Google is valued at $368 billion. Not bad for a company started from a garage in 1998. It is anticipated that by 2020 it will be the first company in the world to hit a trillion dollar valuation. It handles 89% of all UK search enquiries and, in my opinion, is dangerously close to a monopoly. Despite all the driverless cars, sinister spectacles and new ways of heating your home the primary revenue driver by a country mile is ‘search’ – or what I like to call, putting themselves in between your prospective clients and you.
And search is a curiosity. Because the actual bit that most people use, the organic search result, is free. Google don’t actually make a penny out of this. But the truth is that this free part of Google is actually a bear bit. Getting ranked on page one, the only place that matters, is a time consuming, troublesome and costly business that most company’s give up on instead opting to get out their checkbooks and pay to get noticed. And here lies the issue – it’s the word “most” that’s key here. Competition to appear in the paid sections (at the top and on the right) is intense, to many it may be the lifeblood of their business, and so companies bid against each other to get to the top, each eroding their margin to win market share and praying that the can’t afford to top it. In many cases Google can rapidly become one of the biggest elements of your budget.
So how does Google rank you.
Infographic by PPCBlog
Marketing is one of the most important activities you can do to grow your practice. Yet strangely it is often the one element of your business that has nobody regularly looking after it.
Our standard marketing package is £250 per month and includes the following services:
- Two unique blog articles per month written by our in-house team of journalists to keep your site fresh
- Updates to your website as and when you need it
- Ongoing advice on marketing proposals that are sent to you (this alone can save you thousands!)
- Access to our PR channel which regularly secures our clients exposure in the national press
- Monthly report outlining traffic and ranking statistic
For those a bit further down the marketing road we also have bolt ons to this service for SEO and proactive Public relations.
For a no obligation chat about how we can help you call katharine on 07768 571 493 or email KG@BHMmedia.com
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As Joint Medical Director of the Private Clinic, Dr Dennis Wolf is one of the UK’s leading aesthetic surgeons in the field of VASER body reshaping. He also specialises in facial aesthetics, with procedures such as fat transfer and thread lifts.
Brief: Dr Wolf had his own personal website but he was keen to give it a revamp and provide fresh new content to reflect developments in what he is able to offer his patients. As well as designing a new website on a WordPress platform, we produced branding to promote the Dr Wolf name. Aware of how important video is in online marketing, Dr Wolf also opted for our treatment video package and covered his key procedures. We had a great day shooting the videos on Brompton Road with our lovely model Shanna and Dr Wolf.
While we were shooting the videos, we also did a photo shoot to produce some images for Dr Wolf’s website and other marketing. The following week our photographer Aaron was up in Harley Street to capture Dr Wolf in a suit on a non-theatre day.
The finished product:
We love working with Amanda and her secretary Lynne. Amanda is one of the UK’s top gynaecologists and decided that she needed some videos and spice up her website.
We did a series of videos. These ranged from the essential intro video to the more specific how to self administer xxx.
We thought that the outcome was fantastic and Amanda come across brilliantly. See what you think
[self administer video]
[third video???] what ever you think
Working with Sheryl Grist, the Marketing Manager at Nuffield Hospital we were briefed to create a patient journey video for their new hospital. The Chesterfield Hospital is a well loved and iconic building in Clifton in the heart of Bristol and Nuffield Health have just finished a £20 million refit with state of the art equipment and facilities.
The video speaks for itself :
Recently we made a website for Mr Daniel Thornton, a Consultant Plastic, Reconstructive and Hand Surgeon based in Leeds. Mr Thornton didn’t have a website previous to this so he let us take the creative reins – which we always enjoy!
Katharine worked closely with Mr Thornton to create all of his treatment page content while designer Aaron, focused on the visual look of the website.
Mr Daniel Thornton is a Consultant Plastic, Reconstructive and Hand Surgeon at Leeds Teaching Hospitals NHS Trust, based at Leeds General Infirmary. It was important to show both types of surgeries (private and NHS) to the patient enquiring.
We created a testimonial page for Mr Thornton as he had so many to showcase and spent time creating his sliders which we believe were Mr Thornton’s favourite touch.
“As a busy professional unable to commit much time to setting up my own personal website, I looked for help from BHM Media, as a company with the necessary experience and expertise in this field.
I have been pleasantly surprised by the attention to detail and willingness of the team assigned to my site to make further changes as required and I welcome the flexibility of the support packages available without any heavy-handed sales patter.
As someone with little personal IT experience, I would recommend BHM Media to friends and colleagues alike.”
We would love to hear from you, so drop us an email and we’ll get back to you as soon as we can.
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