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- Beauty Media Ltd
4 Windsor Court
Stratford-Upon-Avon
Warwickshire
CV37 6GG
Last week our website came under attack by a virus which injected some malware into the website. It’s a crafty bit of software. At first you’re not sure what it is; your site reacts slowly, it brings up companies and pages that aren’t you. You try and log into the back end and all you get is a blank screen.
We were fortunate to have our own in-house team that can remove malware. For many the removal of the virus is just the beginning of the problem. Malware often contains code which destroys your site structure which may require your developer to reinstall the WordPress files and in some cases you may lose all your content.
We had also backed up the site so the content we had put up we had on file and we were up and running again within about 10 minutes. Others aren’t so lucky. One client came to us recently and their site had been so badly attacked that it wasn’t functioning. The cost for repairing the site and reinstalling it was considerable.
The incidence of malware infecting WordPress websites has rocketed in the past 12 months. It is thought that as many as 75 per cent of sites don’t have the sufficient security to enable them to beat a malware attack.
Most companies don’t have access to the resources we do to get themselves back on their feet so we suggest that our clients get up to speed and keep on top of their web security. Here’s what we recommend having in place for your website:
- Update WordPress – this usually needs doing every 3-4 months. It will have security updates and also ensure your site runs in its most optimised format.
- Update all the plug-ins so that the latest malware vulnerabilities are addressed.
- Install a security plug-in to help fight off attacks.
- Use software to back up your website daily or weekly so that if you are attacked you can simply load up a previous version of your site and be up and running again in no time.
If you think you’ve been hacked and want to check then drop me a line at Gavin@BHMMedia.com and we’ll run a check. Similarly, if you need help with hosting and security then get in touch and we’ll give you some advice.
Plastic surgeon Mr Sudip J Ghosh had commissioned us to move both his own site – SJG Online – and a shared site with plastic surgery colleague Mr Alan Park over to a WordPress platform.
The brief: Platform switch and fresh new design for Just Cosmetic website.
The finished product: Just about to go live so check back…
SJG Online is the website for Mr Sudip J Ghosh, a plastic surgeon based in the Home Counties. He approached us as he’d had a website built a few years ago but it had never worked the way he wanted. The traffic was really not great, it wasn’t appearing in any of his key treatments despite there being extensive content on the site and he wasn’t able to change any of the details which was very frustrating as some were now very out of date.
The brief: Build a WordPress website, with a fresh and exciting design. WordPress is a great platform as Google loves it and it has a easy-to-navigate Content Management System.
Initially, some of the inherent problems in his original website seemed obvious. There was flash on the website that Google doesn’t read and doesn’t really like. However, when we were moving the content over to the new website, a more major problem came to light that would explain some of the problems he was having with Google.
We provide content writing services to our clients and most are happy to take advantage of these – we have a team of experienced writers and our Editorial Director has many years’ experience as a journalist in the beauty, health and medical arena.
With SJG Online, the content was all there so it seemed that it was just a case of moving it to the new site – as a matter of course we always proof content if it is supplied to us, just to ensure it’s as perfect as possible and as our Editorial Director was checking the content she noticed some slightly odd phrases and even a random doctor’s name thrown in. So she CopyScaped the content, which had been commissioned in good faith by Mr Ghosh, and discovered that it had been copied from numerous websites – some American, but some from Mr Ghosh’s UK plastic surgery peers.
Google punishes you for duplicate content and virtually every page of Mr Ghosh’s content had duplicate content on it. We went back to Mr Ghosh and explained the situation to him. Once the site is live, Mr Ghosh has opted for an ongoing content package so our Editorial Director wrote a small amount of holding content for each page and then over the next few months we will be writing comprehensive replacement copy for each page.
The finished product: Just about to go live, so please check back…
Many of our customers ask, if I already have a website, why do I need a microsite or even two or three microsites?
There are a number of reasons why microsites are a good idea and we will be going into them in more dedicated detail in blog posts, but microsite can be a valuable tool in driving traffic to your main site.
Also, if you have a specific treatment or procedure that you wish to promote, then a microsite can be an effective tool in pushing that procedure to gain short- or long-term benefits.
Brief: Mr Sanjay Agrawal, a consultant bariatric surgeon, approached us to build a microsite to sit alongside his main site London Obesity Clinic. Alongside, his team Dr Samira Yousefi and Ms Goli Keffel he had developed a new programme, the Total Transformation Medical Weight Loss Programme, to manage weight loss, alongside traditional bariatric surgical options.
We build our microsites on WordPress which Google loves and optimises well so as well as building the microsite we are also providing ongoing blog content.
The finished product: The package Mr Agrawal opted for was an off-the-peg microsite of five pages. However, as the site evolved he opted to have a more comprehensive design and our designer worked closely with him to produce sliders and images to give his microsite a lovely look and feel. Click here to see it in action.
What’s a starter website package? These websites are small, off-the-peg websites that get you started without having to outlay the cost of a bespoke, all-singing, all-dancing website that can cost you thousands of pounds.
The great thing about these websites are that they are flexible and can grow with you. We build our starter websites on WordPress which has a fantastic Content Management System. This means that you can add to your website either through pages or posts, increasing and strengthening your online presence.
Then, at any point, you can give your website a new look or revamp and you’ve not lost any of the great online work you’ve done.
Brief: Mr Amit Sinha is a general surgeon with a special interest in Laparoscopic and Minimal Access Surgery. He works mainly in the NHS, but was keen to start building his private practice. At this stage he did not want – or need – a purpose-built website so opted for our Starter Website Package.
Our editorial team wrote the content for the website – maybe not one of their most pleasant jobs as it was mainly about the condition piles and its treatment but it was certainly informative. As the build progressed, Mr Sinha was keen to add a few flourishes to his website so opted to have our designer to create images and sliders to give it a polished feel.
We also added a blog as Mr Sinha is keen – work permitting – to start adding to his website with regular blog posts. We recommend all our clients start interacting with their website in this way, however we are aware that time is tight and many of our clients opt for one of our ongoing content package, either as soon as they go live or at some point down the road.
All our editorial team have a great deal of specialist knowledge and all our material is checked by our Editorial Director, copyscaped and optimised before it goes up to ensure it’s working as hard as possible for you.
The finished product: To see how the website turned out – and some particularly gruesome pictures! – please click here.
In March we travelled to Cardiff to film a Cynosure client, Dr Maria Gonzalez of the Specialist Skin Clinic. Dr Gonzalez is a leading dermatologist who speaks for many of the top laser and skincare product companies. She has worked for many years in the NHS and teaching at the University of Wales, until recently when she opened her state-of-the-art clinic in Cardiff.
Dr Gonzalez also works for Dr Rita Rakus at her aesthetic clinic in London’s Knightsbridge, providing dermatology services for Dr Rakus’ exclusive clientele.
The brief: We provide a couple of different video packages for Cynosure’s clients – all of which are shot in a half-day shoot. One option is to do a case study which commonly covers an interview with the practitioner, interview with the patient and a video of the treatment. We then do a follow up video if necessary.
Another alternative is to do a video package which usually includes a treatment overview video, mini intro to the clinic/practitioner and a video that focuses on the treatments/procedures offered by the Cynosure device that the client has.
Dr Gonzalez has just launched her beautiful and well-appointed clinic in Cardiff and is offering some unique treatments, so she decided to upgrade to a full-day shoot to cover more treatments.
The finished product: Here’s a video we did for miraDry that Dr Maria Gonzalez offers at both her London and Cardiff clinics – an innovative treatment for excessive sweating.
Client update: We had a fantastic day with Dr Maria Gonzalez when we shot her videos for the Specialist Skin Clinic. Well we there we were discussing other online marketing methods. Dr Gonzalez was keen to further promote some of her more specialist treatments – miraDry and Mole Mapping – so commissioned us to produce three microsites.
All the content was written in-house for Dr Gonzalez by our content writers and then optimised. As with all clients, we then handed over the keys to her websites with a guide to using the Content Management System. WordPress has a fantastically easy CMS and we encourage all our clients to start posting as soon as possible.
Here’s the home page of the miraDry microsite and here’s an example of how the Mole Mapping website appears on a mobile/tablet – another great thing about any site we build is that they are fully responsive.
We had done a website swap for Mr Tariq Ahmad to a WordPress plastform and he was so pleased with the results he asked us to build him microsites for key procedures he performs in the Cambridge area.
The brief: Microsites are simple websites, with just a few pages and are particularly effective for optimisation purposes. He initially had three microsites – BreastAugmentationCambridge, TummyTuckCambridge and FaceliftCambridge – and then recently he asked for a fourth microsite for RhinoplastyCambridge.
Mr Tariq Ahmad is keen to increase his dominance in the Cambridge area so he’s also asked us to add ongoing monthly optimisation packages for the four microsites to his main website optimisation.
The finished product: Below are the four microsites. We’ve given them all a consistent look and the great thing about these microsites is that they can embed video on the home page to take advantage of the fantastic videos we produced for Mr Ahmad.
