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If you don’t have a mobile site Google is going to punish you

We've been carping on about the importance of having a mobile enabled site for a year or two now.  Most of our clients are seeing half of their traffic come from a mobile device these days - and by 'mobile' we mean a tablet or a smart phone. Since…
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Macom Medical

MACOM is the UK's leading provider of quality compression garments and reconstructive plastic surgeons and cosmetic doctors. Brief: MACOM wanted a photo shoot to showcase their range of compression garments for a catalogue they produce for…

Are you the Best Practitioner in Your Area?

It's not arrogance to promote yourself.  It's not tawdry commercialism to shout out that you're the best at what you do.  It's a war out there people.  Consumers are more discerning about health and medical matters and as the NHS continues…

The Importance of Giving Your Website a Tune Up

We're revamping our own website at the moment ready for launch on the 1st September – putting our money where our mouth is! Your website – some startling facts: Your website is likely to be the first point of contact for a new customer…

Clinic Photographs – Half Price

Like many companies we're using August downtime to prepare for the Autumn onslaught, our busiest time of the year. Over the next few weeks we're going to run a series of posts encouraging you to get your marketing house in order to make sure…

Digital marketing and the Life Sciences Sector

A recent report from leading financial institution Deloitte has shown that the Life Sciences sector – covering pharmaceuticals, biotechnology and medical technology – is in rude health in 2014. Certainly the UK government is firmly backing…

Tech news: apps to make you work clever

Technological advances are all about making us work better or smarter. One recent US launch is Figure1 which is an image sharing app for doctors. This allows doctors to share important information and follow cases all within a secure internet…

New ‘Google My Business’ and why you must be on it

I'm picturing you holding your head in your hands reading this. No, no, not another Google thing I have to get my head round. I'm afraid to say it, but you really do have to get on board because this one is a good thing for your business.…

Keeping Yourself Safe

Many practitioners felt that Keogh's report into the cosmetic surgery industry did not propose stringent enough regulations, particularly of the 'aesthetic/beauty' end of the market to protect the public. The British Association of Aesthetic…

Websites that make your life easier

I've compiled a list of the websites and internet marketing tools that are out there – many for free – that can make you digital marketing simpler, easier and quicker. Google Adwords; even if you're not actually doing Google Adwords, this…
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