The power of patient newsletters: keep connected
A regular newsletter can increase your revenue by 30%
That’s staggering, but if you think about it, it makes sense.
Sending a newsletter to existing patients or potential clients that have previously shown an interest means that you are tapping into a market that already knows you or are aware of what you can offer. This market is actually the warmest audience you will ever communicate with.
Consumers lead busy lives; it’s not possible to take action on everything and a newsletter can act as a gentle reminder or reignite a warm lead. A newsletter keeps you relevant.
A newsletter can be about one thing or it could be a general bulletin about you and your services. Typically, the best format is a three-parter that is a mixture of topical news, a case study and perhaps a personal thought from you.
Sending it out once a month can allow you to measure your enquiries and refine future newsletters to maximise client interaction.
Ideally, you should give this job to someone in your organisation to manage so it becomes part of the monthly ebb and flow of your business. However, if you don’t have the time or a member of staff who can handle it then we can help.
We use a leading delivery software package that can produce beautifully designed newsletters that encapsulate your practice aesthetic. We can also deliver engaging lifestyle copy to attract the contemporary consumer as well as showcase your clinic or practice. And, we follow up with detailed behavioural reports that provide open rates, click throughs and usage statistics.