Tag Archive for: cosmetic surgeon UK

Spire Cambridge

It’s a real honour to do work for such a prestigious company as The Spire Hospital Group. The Group has 38 hospitals and 11 private clinics throughout the UK and we have worked with a number of them.

This particular project was for Spire in Cambridge.

The brief: Spire Cambridge wanted to achieve two things with their video package. They were keen to increase the profile of a number of its practitioners and they also had two new procedures/treatments that they wished to promote.

So we were engaged to shoot a series of videos of their specialist consultants who performed these procedures. We also did a lovely interview with a very satisfied customers – the best kind of customer you can get.

The finished product: Here is a small selection of the work we did:

Dr Stephen Middleton introduces the Smart Pill

 

Introducing the Nuss Procedure with Mr Marco Scarci

 

Deedee Dobell – A Satisfied Customer

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CCKat Aesthetics

CC Kat is one of the UK’s leading plastic surgeons. Since leaving her NHS practice, CC and her husband Dr Kat, have built an outstanding private practice in the heart of Birmingham.

Brief: The team at CC Kat Aesthetics definitely have their game on when it comes to social media and blogging on their website, but they wished to explore the possibilities of video for online marketing.

The clinic offers a full range of treatments from plastic surgery consultations (all performed at the top private hospitals in the area) to skincare. CC and Dr Kat wished to produce a series of videos that promoted this range of treatments, including their cutting-edge laser treatments and PRP with the MesoGun.

They also wished to promote that they are able to carry out an increasing number of surgical procedures in clinic, such as VASER – cue us all having to scrub up and poor Dr Kat having to have a pretend VASER treatment to the abdomen.

It’s very much a team effort at CC Kat Aesthetics and the front of camera duties were shared by CC, Dr Kat, Tash and Kelly. The clinic is so beautiful, that our video guy Steve was able to take lots of footage for cutaways. The clinic intro video is particularly amazing and showcases the fantastic set up.

The finished product: We are currently at the editing stage of the videos so please check back…

 

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Professor Laurence Kirwan

ImageProfessor Laurence Kirwan is a leading plastic surgeon who has busy private cosmetic surgery practices in both the UK and US.

Brief: Professor Kirwan opted for our treatment video package. This consist of seven short informative videos that give prospective patients the chance of ‘meeting’ their plastic surgeon before even coming in for a consultation.

These videos work on a  number of different levels. As well as proving a very useful tool for prospective patients, they can be optimised on YouTube for your top cosmetic surgery procedures. Once they are YouTube, the world’s second largest search engine, they can also be used in your website. Any website with video is rewarded by Google in its searches.

We had a great day with Professor Kirwan at his cosmetic surgery practice on London’s Harley Street. We always allow plenty of time in our video shoots to ensure that the customer is comfortable in front of the camera and gets the information across that they want included in their videos. Some customers need a little longer or a few more takes to get all the material they want, but Professor Kirwan was spot on each take.

The finished product:

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Just Cosmetic

Plastic surgeon Mr Sudip J Ghosh had commissioned us to move both his own site – SJG Online – and a shared site with plastic surgery colleague Mr Alan Park over to a WordPress platform.

The brief: Platform switch and fresh new design for Just Cosmetic website.

The finished product: Just about to go live so check back…

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SJG Online

SJG Online is the website for Mr Sudip J Ghosh, a plastic surgeon based in the Home Counties. He approached us as he’d had a website built a few years ago but it had never worked the way he wanted. The traffic was really not great, it wasn’t appearing in any of his key treatments despite there being extensive content on the site and he wasn’t able to change any of the details which was very frustrating as some were now very out of date.

The brief: Build a WordPress website, with a fresh and exciting design. WordPress is a great platform as Google loves it and it has a easy-to-navigate Content Management System.

Initially, some of the inherent problems in his original website seemed obvious. There was flash on the website that Google doesn’t read and doesn’t really like. However, when we were moving the content over to the new website, a more major problem came to light that would explain some of the problems he was having with Google.

We provide content writing services to our clients and most are happy to take advantage of these – we have a team of experienced writers and our Editorial Director has many years’ experience as a journalist in the beauty, health and medical arena.

With SJG Online, the content was all there so it seemed that it was just a case of moving it to the new site – as a matter of course we always proof content if it is supplied to us, just to ensure it’s as perfect as possible and as our Editorial Director was checking the content she noticed some slightly odd phrases and even a random doctor’s name thrown in. So she CopyScaped the content, which had been commissioned in good faith by Mr Ghosh, and discovered that it had been copied from numerous websites – some American, but some from Mr Ghosh’s UK plastic surgery peers.

Google punishes you for duplicate content and virtually every page of Mr Ghosh’s content had duplicate content on it. We went back to Mr Ghosh and explained the situation to him. Once the site is live, Mr Ghosh has opted for an ongoing content package so our Editorial Director wrote a small amount of holding content for each page and then over the next few months we will be writing comprehensive replacement copy for each page.

The finished product: Just about to go live, so please check back…

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Mr Tariq Ahmad Microsites

We had done a website swap for Mr Tariq Ahmad to a WordPress plastform and he was so pleased with the results he asked us to build him microsites for key procedures he performs in the Cambridge area.

The brief: Microsites are simple websites, with just a few pages and are particularly effective for optimisation purposes. He initially had three microsites – BreastAugmentationCambridge, TummyTuckCambridge and FaceliftCambridge – and then recently he asked for a fourth microsite for RhinoplastyCambridge.

Mr Tariq Ahmad is keen to increase his dominance in the Cambridge area so he’s also asked us to add ongoing monthly optimisation packages for the four microsites to his main website optimisation.

The finished product: Below are the four microsites. We’ve given them all a consistent look and the great thing about these microsites is that they can embed video on the home page to take advantage of the fantastic videos we produced for Mr Ahmad.

TT Cambridge Rhino Cambridge Facelift Cambridge BreastAug Cambridge

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Busy morning at BHM Media HQ

Katharine GriffithsBAAPS released their latest plastic surgery figures this morning and the good news for everyone working in the cosmetic surgery industry is that things seem to be on the up after a few tough years. BAAPS have found cosmetic surgery has risen 17% on last year’s figures and the news that cosmetic surgery is booming again, generated a flurry of press.

Rajiv Grover, president of BAAPS was on Radio 4 this morning debating the pros and cons of cosmetic surgery with other talking heads. I found myself scaling the heady media heights of BBC Hereford and Worcester. I’d done some work with them in the past and so they got in touch to get a comment. It wasn’t what I was expecting at 8.30 on a Monday morning but I was happy to blather on about the benefits that cosmetic surgery can bring – as long as it’s right procedure, at the right time, for the right patient.

So, it’s interesting times for the cosmetic surgery industry if things are picking up. I do wonder though, if the BAAPS figures are a reflection of patients choosing their surgeons with more care. After the PIP scandal, consumer confidence was rocked and the big cosmetic surgery chains were responsible for most PIP implants inserted in the UK, outside of the NHS. If patients are now realising that going for the cheaper option might mean paying for it later, this is the time for individual and reputable plastic surgeons to start claiming back market share from the big chains.

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Mr Tariq Ahmad Website Swap

Mr Tariq Ahmad is one of our top customers. We initially produced a set of treatment videos for him and had a great day working with him. As a result, when he decided he wanted to revamp his site then he gave us a call.

The brief: To switch his existing website over to a WordPress platform and to add a blog. Despite having a website for a number of years and having a number of pages with extensive content, he was concerned at the poor performance of his website in search engine rankings.

As a matter of course, we always proof content to ensure that it is as clean as possible. Mr Ahmad’s original site and content had been built by a website design company based in the US and there were lots of American spellings and phrasings that we edited at the same time.

As with another site we’ve worked on recently, the Editorial Director spotted a few odd comments so CopyScaped the website and found that virtually every page was duplicate content, which would go some way to explain why the site had never performed adequately for Mr Ahmad. We wrote new content for Mr Ahmad to replace the duplicate content.

The finished product: Click here to see the finished product. After getting his site live, Mr Ahmad opted for an optimisation package that meant constant good quality content is posted on his site on a monthly basis. It’s a pleasure to keep working with Mr Ahmad.

tariq

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