Tag Archive for: treatment videos

Spire Cambridge

It’s a real honour to do work for such a prestigious company as The Spire Hospital Group. The Group has 38 hospitals and 11 private clinics throughout the UK and we have worked with a number of them.

This particular project was for Spire in Cambridge.

The brief: Spire Cambridge wanted to achieve two things with their video package. They were keen to increase the profile of a number of its practitioners and they also had two new procedures/treatments that they wished to promote.

So we were engaged to shoot a series of videos of their specialist consultants who performed these procedures. We also did a lovely interview with a very satisfied customers – the best kind of customer you can get.

The finished product: Here is a small selection of the work we did:

Dr Stephen Middleton introduces the Smart Pill

 

Introducing the Nuss Procedure with Mr Marco Scarci

 

Deedee Dobell – A Satisfied Customer

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CCKat Aesthetics

CC Kat is one of the UK’s leading plastic surgeons. Since leaving her NHS practice, CC and her husband Dr Kat, have built an outstanding private practice in the heart of Birmingham.

Brief: The team at CC Kat Aesthetics definitely have their game on when it comes to social media and blogging on their website, but they wished to explore the possibilities of video for online marketing.

The clinic offers a full range of treatments from plastic surgery consultations (all performed at the top private hospitals in the area) to skincare. CC and Dr Kat wished to produce a series of videos that promoted this range of treatments, including their cutting-edge laser treatments and PRP with the MesoGun.

They also wished to promote that they are able to carry out an increasing number of surgical procedures in clinic, such as VASER – cue us all having to scrub up and poor Dr Kat having to have a pretend VASER treatment to the abdomen.

It’s very much a team effort at CC Kat Aesthetics and the front of camera duties were shared by CC, Dr Kat, Tash and Kelly. The clinic is so beautiful, that our video guy Steve was able to take lots of footage for cutaways. The clinic intro video is particularly amazing and showcases the fantastic set up.

The finished product: We are currently at the editing stage of the videos so please check back…

 

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Cynosure

CynosureFor us working with Cynosure was really exciting. A high profile laser company in the UK supplying most of the industry leaders with medical laser equipment.

Brief: To provide mini profiles and case studies for their clients to showcase their work.  After buying a machine we go in and work with the client to introduce themselves, their clinic and to document a case study.

We collaborate closely with the client on the script so they’re totally comfortable in what they have to say on camera.  Some clients can memorise whole scripts, others ad lib their way through, or some prefer us to ask questions which we run through in advance (we then edit out our director’s words in the edit process which makes it sounds like it’s scripted!) so regardless of which method we use we always end up with a great shoot.

The case studies are always done on a real live client!  Depending on the treatment we usually follow up in a few weeks’ time and document the effectiveness of the procedure.

The finished product: Mr Rob Warr, Cosmetic Surgeon – The Look Amazing Clinic, Cheltenham

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Professor Laurence Kirwan

ImageProfessor Laurence Kirwan is a leading plastic surgeon who has busy private cosmetic surgery practices in both the UK and US.

Brief: Professor Kirwan opted for our treatment video package. This consist of seven short informative videos that give prospective patients the chance of ‘meeting’ their plastic surgeon before even coming in for a consultation.

These videos work on a  number of different levels. As well as proving a very useful tool for prospective patients, they can be optimised on YouTube for your top cosmetic surgery procedures. Once they are YouTube, the world’s second largest search engine, they can also be used in your website. Any website with video is rewarded by Google in its searches.

We had a great day with Professor Kirwan at his cosmetic surgery practice on London’s Harley Street. We always allow plenty of time in our video shoots to ensure that the customer is comfortable in front of the camera and gets the information across that they want included in their videos. Some customers need a little longer or a few more takes to get all the material they want, but Professor Kirwan was spot on each take.

The finished product:

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Sabrina Shah Desai

SabrinaMs Sabrina Shah Desai is a leading UK consultant ophthalmic surgeon. She has busy private practices in central London, based in Harley Street and St Johns Wood, and she also works at a number of locations in Greater London (Barnet and Essex).

The brief: Sabrina heads up the oculoplastic surgery division at the Queen’s Hospital, Essex, as her NHS commitment, but she is keen to expand and grow her private practice.

Sabrina already has a beautiful website that ticks all the boxes and she had done a small amount of video in the past, so was keen to do more video. As well as oculoplastic treatments, she also offers cosmetic surgery and non-surgical procedures, focusing on the face and the eyes in particular.

She opted for the Treatment Video package – seven short informative videos – to cover the range of treatments she offers. She is also one of the few practitioners in the UK offering innovative treatments for the assessment and management of dry eye condition and she was keen to highlight that.

The finished product: 

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